Firstly, the trading platforms (MT4/MT5/ Web and Mobile traders) are integrated with the Sanfrix Forex CRM, making it effortless to track all trading activity. Additionally, any communication tools of your choice can be integrated into your Forex CRM, such as emails, SMS, VoIP, chat, webinars and more giving you a 360°overview of your customer. This improves productivity in your team, eliminating the need to switch between multiple applications to retrieve customer conversations. Moreover, your customer service and sales teams can schedule tasks, followup calls, meetings to ensure that no customer is left waiting. This boosts customer retention and improves overall customer experience.